Luis Ponce de León
Principal Product Designer at PonceDesign
503 752 2982 luisponcedesign@gmail.com poncedesign.com linkedin.com/in/ponce Portland, Oregon
Profile
Senior design leader with 20+ years shaping enterprise products used at scale. Combines strong UX craft with strategic thinking to drive adoption, simplify workflows, and align design with business goals. Passionate mentor and team builder.
Experience
Sept 2026 – PresentRemote
Principal Product Designer · PonceDesign
PonceDesign.com is a digital agency at the forefront of product design, AI development, and video/motion graphics. User-focused and client-obsessed, we turn bold ideas into polished, high-performing work that moves people and businesses forward.
Open to new projects.
June 2020 – Sept 2026Remote
Senior Product Designer · Seismic
- Led the redesign of the AI-powered mobile experience, driving 25% YoY growth in monthly active users
- Design lead for Seismic Exchange & Integrations — Slack up 141% YoY, CRM at 43M actions
- Enhanced the Global Variables configuration UX for automation and personalization
Jan 2019 – Mar 2020Portland, OR
Senior Product Designer · Vacasa
- Redesigned reservation and operations dashboards
- Improved financial workflows and internal efficiency
May 2018 – Dec 2018Portland, OR
Staff User Experience Designer · Dexcom
- Led UX strategy for CGM mobile applications
- Improved usability for critical healthcare experiences
June 2015 – May 2018Portland, OR
Lead User Experience Designer · Viewpoint Construction Software
- Modernized analytics and BI dashboards
- Redesigned enterprise accounting workflows
Sept 2012 – June 2015Portland, OR
Senior User Experience Designer · WebMD
- Designed mobile and web experiences for health platforms and coaching tools
- Delivered UX for large-scale programs including the BlueCross BlueShield Federal Employee Program
Adjunct facultyPortland, OR
Teaching · SCAD, Portland State University and The Art Institute
- Taught UX/UI, multimedia and product design
- Mentored designers and helped shape future design talent
Skills
Design & prototyping
Figma · Claude Design · Axure · UXpin · Omnigraffle · Keynote · Visio · Craft
Motion & rich media
After Effects · Premiere · Photoshop · Illustrator · InDesign
AI in the workflow
Claude · ChatGPT · FigJam
Front-end
HTML5 · CSS3 · JavaScript
Practice
Design thinking · Information architecture · User research · Usability testing · Heuristic evaluation · Competitive analysis
Delivery
Agile · Kanban · Lean UX · Jira · TFS · Trello · Asana