Seismic · 2025
App Exchange & Integrations Platform
Five connected surfaces — Exchange, Dev Portal, App Registry, CRM flows and Slack — redesigned so sellers never leave their flow of work, and so partners can extend the platform themselves.
Client
Seismic
Year
2025
Role
Lead Product Designer
Focus
Platform · Enterprise · Design Systems
The problem
Revenue teams don't work in one tool. They work in Salesforce, Microsoft 365, Slack, Zoom, and over 150 others. Every context switch to go find the right content is a tax on the seller and a leak in the funnel.
Three forces were compounding: tool fatigue across the seller's day, a fragmented technology ecosystem that made integrations feel bolted on, and a near-term need to make the platform ready for scalable AI agent integration.
Seismic connects seamlessly with the tools revenue teams already rely on — so sellers never have to leave their flow of work to find the right content.
What I designed
- Seismic Exchange — modernization. Rebuilt the public marketplace so customers can discover, evaluate, and install integrations without needing a sales conversation.
- Developer Portal — redesign. Restructured the partner-facing documentation and onboarding path so third parties can self-serve their way to a working integration.
- App Registry — enhancements. Clarified the lifecycle of registering, permissioning, and publishing an app.
- CRM — UX flows and design updates. Reworked the in-CRM experience, where the majority of seller time is actually spent.
- Slack — best practices and design. Defined the interaction patterns for Seismic inside a conversational surface, where screen real estate and attention are both scarce.
Why it mattered
Treating integrations as a designed platform rather than a list of connectors did two things at once: it removed friction from the seller's day, and it turned every partner into a distribution channel. The consistency across the five surfaces is what makes the ecosystem legible — and what makes AI agents able to reason about it.